HR magazine celebrates the end of a record breaking first year at Mark Allen Group

The entire HR magazine team downed tools last month to head off to Manchester for the Annual CIPD Conference and Exhibition.

The event is always a highlight of the HR calendar, but this year it was extra special for the team as they celebrated a triumphant first year in the Mark Allen fold as the magazine continues to move from strength to strength.

It's hard to believe it's only been a year since HR magazine joined MAG in November 2010. Since then the team has grown from ex-Haymarketers (Sian Harrington and David Woods), bringing in existing London employees, staff from Dinton (Ed Wyre, Anna Patrickson and Laura Hawkins) and some new faces (Peter Bradley and Paul Barron) to smash advertising targets, launch two new supplements, break exclusives in the magazine and hosting its biggest Awards events ever – bringing in the highest numbers of entries and guests in its 17-year history.

They have no intention of slowing down in 2012. Thanks to the proactive sales strategy of the commercial team in 2011, as competitors have dealt with the prospect of moving online and printing ever smaller issues, HR has grown in size and for the first time, published an out of book supplement, listing the 100 most influential people in the industry, as well as its launching first ever financial education supplement, reporting on employers' reaction to the ongoing economic uncertainty.

Ground breaking interviews ranged from rogue trader Nick Leeson to renowned business author Charles Handy. HR magazine has also pushed the boundaries on social media – kicking its competitors out of the water when it comes to its followers and influence on Twitter, Facebook, LinkedIn and Youtube.

Influence in social media is measured in by a function called 'Klout', with HR magazine reaching a score of 60 – not bad compared to Barack Obama on 90. And as businesses brace themselves for what economists predict could be a 'double-dip recession' HR magazine has moved to do what the HR press has traditional shied away from: to challenge its readers to rise to the opportunity, with provocative features, arguing for HR directors to tackle board level strategy, urging them to combat complexity in business, campaigning for more simplicity around employment law and daring to suggest an HR director could be a CEO.

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